Real Estate and Social Media Marketing

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social media

Real estate affects the U.S. economy by being a critical driver of economic growth. Many companies have recognized that social media is a great tool to use to expand any business. Social marketing and advertising are an integral part of an online marketing strategy. Social media is about people, conversations, and developing leads and sales from those relationships.

Businesses are looking to hire people who believe what they believe. They will work through blood, sweat, and tears, and not just for money. Real estate is the profession of buying, selling, or renting land, buildings, or housing. Real estate is the property, air rights above the land and underground rights below the land. The term real estate means real, or physical property

The social media marketing manager will administer the company’s social media marketing and advertising. Communicating the company’s brand in a positive, authentic way will attract today’s modern, hyper-connected buyers. Real estate is essential, so the company needs to be at the forefront of buyer’s minds where ever they go.

The job description of a social media marketing manager includes the deliberate planning and goal setting for the company, development of brand awareness and online reputation, content management and generation of inbound traffic. It is also important to cultivate the leads and sales.

social media marketers are scheduled to work eight-hour shifts. These eight hours should consist of choosing a social media platform(s). Do the research, and use the ones that have the largest target audience.

Crafting a profile is very important. The energy of the marketer needs to align with the content and message that is to be shares. The bio must resonate with the company.

The company must have a good brand. Part of good branding is choosing a profile and cover image that is consistent with the brand. Next, begin posting the brand or product. Any post should include motivational thoughts and images that are relevant to the product and audience.

For Facebook, the marketer should post twice a day between 1:00 p.m. and 4:00 p.m. Twitter posts should be 15 times a day, every hour of the day. Retweet at least seven times a day. Instagram requires at least a post three times a day between 8:00 a.m. and 9:00 a.m. Make sure that to share with the audience.

Engagement is a two-way street. Take time to message people and respond to comments. Put as much focus on the audience as one would focus on themselves. The social following should experiences a welcoming environment where people can come to hang out, express their opinions, and feel wanted.

At the end of the social media strategy, use analytics. Analytics shows the demographics of the audience: age, sex, location, and interests. Posting the wrong content at the wrong time for the wrong audience will create a roadblock. Use analytics to see the number of reactions, shares, likes, and comments on a post. The social media marketer can also see the days of the week, times of days that users are most active, and how many clicks a link received.

These are the basic requirements for social media marketing managers. This is an example of things they need, and have to do, in order to obtain this job.

Written by Darien Jones
Edited by Jeanette Smith


Social media manager job description: A complete guide
Real estate, What it is and how it works
How to create a social media marketing strategy in 8 easy steps

Featured Image Courtesy of StartupStockPhotos’ Pixabay Page – Creative Commons License


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